Editorial illustration for the magazine Hjerteliv
Client: Hjerteforeningen
Art direction: Agnete Munk Idon
“We are absolutely in love with Clara’s style and have collaborated with her on several occasions. We communicate with a broad audience about health-related topics that can sometimes be complex and heavy, so having engaging visuals that support the text is incredibly important.
Clara is sharp, a pleasure to brainstorm with creatively, and knows how to balance respecting and challenging our brief. Clara excels at translating text into creative, easy-to-read illustrations. The drawings stand strong on their own, while also drawing the reader into the content. That is the power of a great illustration.
In addition to using beautiful colours, Clara’s illustrations have warmth and a twinkle in the eye without compromising the seriousness of the subject matter. This makes the message more memorable when those lovely illustrations stay with you visually. In fact, data from our most recent digital magazine shows that the article “Give Your Brain a Break and Gain More Power”, featuring Clara’s illustrations, is among the most-read—likely because the illustrations capture the reader’s attention and spark their curiosity.”
— Agnete Munk Idon
(Art Director / Hjerteliv)
(Art Director / Hjerteliv)
Analogue illustration / Editorial illustration
Acrylic / Collage / Colour pencil / Mixed media / Wax pastel
